Knowledge › Questions › Use cases

AI support agent vs AI sales agent: what's the difference?

Updated 21 October 2026 · 4 min read · Written by the Chambre team

Short answer

A sales agent greets new visitors, qualifies them and books meetings. A support agent helps existing customers with how-to questions and guides, and records their requests. Chambre lets you run both.

Side by side

Sales agentSupport agent
Who it talks toNew visitors and prospectsExisting customers
GoalAnswer, qualify and book meetingsSolve problems and answer how-to questions
Learns fromProduct, pricing and sales materialHelp centre, user guides and manuals
ShowsTours, case studies, ROI, pricingHelp articles and tutorials
RecordsLeadsSupport inquiries

Running both on one website

In Chambre you choose the type when you add an agent. Signed-in customers can be routed to your support agent while everyone else meets your sales agent, set under Install & security › Who talks to whom. Each agent keeps its own knowledge, rooms and analytics.

What the support agent adds

  • A Help centre beside the chat, built from your Guides & tutorials.
  • Help & support guides in its knowledge: your help centre website, uploaded manuals and your own articles.
  • Customer offers such as upgrades and renewals, mentioned when relevant.
  • Inquiries instead of leads, with the full conversation.

See it on your own website in an afternoon.

Start free trial · 7 days freeTalk to us about Fleet (Enterprise)