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What is a digital sales room?

5 min read · Written by the Chambre team

Short answer

A page made for one buyer, with the content, answers and next step that fit them. Chambre's AI agent opens one during the conversation, right on your website beside the chat, and you can also build rooms yourself for campaigns and named accounts.

One page, made for one buyer

A buyer usually has to piece your offer together from a website made for everyone: a product page here, a case study there, a pricing page and a contact form. A digital sales room gathers what matters to them in one place: the answers to their questions, the proof that fits their situation, the numbers and the next step.

Traditionally a seller builds one by hand for a deal that's already under way. Chambre's AI agent builds one during the first conversation, right on your website: the visitor asks, and their room opens beside the chat with the agent still there to answer.

What a room can hold

  • Presentations the visitor pages through, with the agent able to walk them through it slide by slide.
  • Videos from YouTube, Vimeo, Loom, Wistia, Vidyard or an MP4 file.
  • Customer stories, outcomes and quotes from your library.
  • A calculator the visitor moves to their own numbers.
  • Products or packages in a shop-style grid.
  • Next steps, a form (your own fields or an embedded Marketo, HubSpot, Pardot, Eloqua or Jotform form) and booking into your calendar.

Every room follows your brand's colours, and you pick a layout: a spotlight, a deal room with its own menu, a bento grid, chapters, a showcase, a calculator-first page, a shop or customer stories.

Three ways rooms are used

Who it's forWho builds it
Rooms opened by the agentAny visitor, during the conversationThe AI agent, from what they ask
Rooms for every visitor or a campaignEveryone on a page, or one campaign's audienceYou, from layouts and modules (the AI can draft it from your website)
ABM roomsOne named target accountYou, with the agent briefed on that account

You see how often each room is opened, how long visitors stay and what they click (for ABM rooms, by account), and every form or booking lands as a lead with that context.

Rooms without the AI agent

The Rooms plan (£59 a month) gives you unlimited rooms and ABM rooms for 25 accounts with no AI agent: visitors use the room's questions, forms and booking instead of a conversation. You can add the agent later.

See one on your own website

Type your address into the product tour: the agent appears on your homepage, a visitor asks a question, and their Digital Sales Room opens in your colours, all in about thirty seconds.

A digital sales room opened beside the AI agent's conversation

A room opened during one conversation. Sample figures for illustration.

See it on your own website in an afternoon.

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