Short answer
A microsite is built by hand for one deal. A digital sales room builds itself around each buyer during the conversation, with the content, numbers and next steps that fit them.
Side by side
| Microsite | AI digital sales room | |
|---|---|---|
| Who builds it | Marketing or a seller, by hand | The AI agent, during the conversation |
| When | For deals already in progress | For any visitor, from their first question |
| Content | Fixed until someone updates it | Changes as the conversation moves |
| Scale | One per deal, as time allows | One for every visitor, at once |
Where prepared rooms still fit
For named target accounts, a prepared room is still the right move. Chambre's ABM rooms are private pages for one account, with an agent briefed on their business and engagement tracked by account. Visitors who arrive on their own get a room built live.
What it looks like
A room built from one conversation. Sample figures for illustration.