It's worth it when more of your website visitors become qualified conversations and booked meetings. Work it out with your own leads, conversion rate and deal size in the ROI calculator.
The numbers that matter
The return comes from turning more of the people already visiting your website into qualified conversations. Three numbers decide it:
- Leads from your website each month, or the visitors on your pricing and product pages.
- How many become sales-qualified today.
- What a sales opportunity is worth to you on average.
A simple way to estimate it
Our ROI calculator takes those three numbers and applies an increase in sales-qualified opportunities that you choose (it starts at 50%, and you can move it). It shows the extra opportunities and pipeline per month and per year. Compare that with the plan price.
It's an estimate based on your inputs, not a quote or a guarantee. Use cautious figures, then check them against real results once the agent is live.
Where the gains come from
- Speed. Every visitor gets an answer in seconds, at any hour, instead of a form and a wait.
- Coverage. Out-of-hours and international visitors are looked after in their own language.
- Time. Your team spends its calls on visitors who are already qualified, with the transcript in hand.
What to measure once it's live
Track meetings booked from the website, the share of those meetings that are a real fit, speed to first conversation, and conversations handled out of hours. The console's Overview and Leads show these from day one.