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How to teach your agent your sales pitch and USP

So it positions you well when visitors compare options, without ever overstating it.

6 min · 4 steps · Updated 21 October 2026

1

Write your unique selling proposition

In the console: Knowledge Store › Your unique selling proposition

Describe what makes you the better choice in one sentence, add up to eight short points and any proof you can stand behind. The agent uses it when visitors ask "why you?" or compare options.

Write your unique selling proposition

The Chambre console, shown with an example account.

Guardrail: only include proof points you could show a customer, such as awards, guarantees or years in business.
2

Mark your core sales material

In the console: Knowledge Store › Core sales pitch learning

Tick Core sales pitch learning on the documents that hold your main pitch, such as your sales playbook. The agent follows them as the way to present you.

Mark your core sales material

The Chambre console, shown with an example account.

Tip: one or two strong documents work better than ten partial ones.
3

Add exact answers for the big objections

In the console: Knowledge Store › Add Q&A

Price, switching effort, security: write the answers your best salesperson gives, as Q&As.

Add exact answers for the big objections

The Chambre console, shown with an example account.

4

Test it like a sceptical buyer

In the console: Live preview › Try it on your website

Ask how you compare with a competitor, why you cost more, and what happens if it doesn't work. Adjust the wording until the answers sound like your best salesperson.

Keep going

See it on your own website in an afternoon.

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